I posed a very simple question in the title of this review.
The answer is very simple — Be sure to have a wicked suit-up scene during the opening credits.
While you're at it, make sure it is one of the more creative suit-up scenes ever committed to celluloid. Off the top of my head, I'm unaware of a suit-up scene that rivals this one in terms of creative photography. The lighting is dynamic, the items are often obscured yet obvious to the viewer and the camera angles are nothing shy of genius. Combined with the dramatic voice-over by Wesley Snipes the scene is able to deliver in both a visual and auditory way few scenes can approach. However, this brings us back to my original question...
"How do you prepare a crowd for a wicked movie?"
By having such a fantastic example of suit-up scenery so early in the film, there is nothing left for the film to offer, other than disappointment. The plus side of this of course is that you don't have to sit through the bulk of the nearly two hour long movie to witness its greatness.